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品牌服装店设计要力求创新与时尚才能打造出符合品牌的国际范

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品牌服装店设计要力求创新与时尚才能打造出符合品牌的国际范


本次设计的服装店地理位置在某知名酒店裙楼的商业综合体一层,酒店的定位是“Lifestye”激发灵感、创造潮流、大胆创新的体验、吸引年轻时尚人士。服装店设计公司在项目确定之初就考虑到这部分女性消费人群会是我们的主要目标客群,所以我们从店铺设计上也力求创新与时尚打造出符合品牌的国际女装买手店。

 The clothing store is located on the first floor of a commercial complex in a well-known hotel skirt building. The location of the hotel is "Lifestyle" to stimulate inspiration, create trends, bold and innovative experience, and attract young fashionable people. At the beginning of the project, the clothing store design company considered that this part of the female consumers would be our main target customers, so we also strive to innovate and fashion from the shop design to create international women's clothing stores in line with the brand.

服装店设计,品牌服装店设计,服装店设计公司

服装店设计,品牌服装店设计,服装店设计公司

服装店设计,品牌服装店设计,服装店设计公司

服装店原有的空间结构是一个长方形。依据店铺的功能比例将空间划分成三段,分为前厅、中场、后场。将品牌服装店前厅与后场两个空间墙体进行45度斜切打破了原有呆板格局。品牌服装店门头立面的拱形橱窗与前厅斜切的钢网隔墙拱门形成呼应,同时前厅斜切的钢网隔墙左右两个拱门的设计,自然划分出了一进一出销售动线。

The original space structure of the clothing store is a rectangle. According to the functional proportion of the shop, the space is divided into three sections, namely the front hall, the middle field and the back field. The former rigid pattern was broken by slanting the front hall and back field of the brand clothing store with 45 degrees. The arch window of the front facade of the brand clothing store echoes the steel mesh partition arch of the front hall. At the same time, the design of the left and right arch of the steel mesh partition wall of the front hall obliquely divides the sales line into one in and one out naturally. 

服装店设计,品牌服装店设计,服装店设计公司

服装店设计,品牌服装店设计,服装店设计公司

服装店设计,品牌服装店设计,服装店设计公司

品牌服装店服装店的进深有20米采光受到影响,因此外立面采用玻璃砖作为隔墙引入自然光线。磨砂与透明的玻璃砖相互拼接,夜晚拱形橱窗四周发散出渐变色的灯光。顶面采用裸顶喷黑提升室内的高度。

Brand clothing stores have 20 meters deep lighting affected, so the facade uses glass bricks as partition wall to introduce natural light. Ground sand and transparent glass tiles are joined together, and light of gradient color is emitted around arch window at night. The height of the indoor is raised by blackening with bare roof on the top.

服装店设计,品牌服装店设计,服装店设计公司

服装店设计,品牌服装店设计,服装店设计公司

服装店设计,品牌服装店设计,服装店设计公司

项目面积:150㎡ 完工时间:2018年10月 设计风格:现代风格 主创设计:韩佳 摄影师:任东   Project area: 150_completion time: October 2018 Design Style: Modern Style Creative Design: Han Jia Photographer: Ren Dong